Messaging is critical to the success of your startup because it communicates how you solve critical customer pain points. In this edition of bookmarked by MATH, Elisa talks about her favorite resource for messaging, a book called Building a Story Brand by Donald Miller. Find out what you’ll learn and why she likes it in the video above.
What do you think of this book? Do you have any other resources that you love for messaging? Drop them in the comments below or get in contact with Elisa on twitter at @MissElisaS.