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Opinion Video
June 12, 2019

Mark’s Musings: Not All Revenue Is Created Equal

  • By Mark Achler

When Mark talks with companies that make enterprise software SaaS-based platforms, one of the first questions he asks is, “Where does your revenue come from?”. The answer is almost always SaaS-based, but why not consulting services? While it may be true that most VC’s don’t like consulting services, sometimes there is a need for it. Watch today’s video to hear a real scenario about a company that used consulting services in addition to their SaaS revenue to get higher customer retention rates. 

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