Being a better entrepreneur
- Structuring your business for success
- From the trenches – tricks to operate better
- How to measure customer retention and why Google Analytics is WRONG…
- Define your goals up front for better results
- How to learn from churn…
- How to find the RIGHT KPIs for your business
- Announcing the book “Levers” – a framework for repeatability and scale in your business
- How to be a GREAT entrepreneur
- How to make introductions better
- The magic trifecta – three things to strive for
- Be careful of the unintended consequences of your words (or silence)!
- Paying for services with equity – a better way to facilitate it
- Using the budgeting process to become a better operator
- How to find the right company to work for (and how to BE the right company others want to work for!)
- The Entrepreneur’s “Wheel of Fortune”
- Setting prices is NOT always intuitive – lower does not always lead to more sales!
- Difficult decisions – what to spend money on and what not to…
- Getting HONEST feedback – your baby is ugly!
- How much equity to offer employees and a trick to offering it
- Communicating to your investors – it is MUCH more important than most people think
- Customer Acquisition Cost and Lifetime Value – the fundamentals
- Financial Modeling
- What is a Financial Model?
- Seeing the POWER of having a Financial Model
- How to Model Expenses
- Modeling Fundraising Dilution and its impact on founders
- Modeling the growth of your business – Get This Right!
- Contribution Margin vs Gross Profit – they ARE different…
- Building your own Financial Model – Part I
- Building you own Financial Model – Part II
- Building you own Financial Model – Part III
- Building you own Financial Model – Part IV
Fundraising
- Fundraising – when and how much
- Why are Investors asking about CAC and what do they REALLY want to understand?
- Raise For outcomes, not headlines!
- Do you really want to raise capital from strategic investors…?
- Remove friction from your deals to get them done faster!
- Funding the Valley – when to raise and how much
- Planning your raises – putting yourself is a stronger position for the NEXT raise
- Raising too much capital can hurt a company
- How to build stronger relationships with investors, sometimes counter intuitive…
- Pitching Investors
- Structuring your financing round
